Buck had a really squeaky voice in his game. Think a cross between Bugs Bunny and Spongebob.
The Buck Wild campaign was a multiple week, multiple email campaign GameStop created to promote usage of their online gaming site, Kongregate. GameStop's mascot, Buck Wild, starred in a sidescrolling platformer that I had to promote via email. I was given quite a bit of freedom with this campaign. Aside from the standard GameStop letterhead and foot, this email's all my imagination.